Forrester Research: Vendor Landscape: The Growing Demand For Vertical CRM Solutions

Generic CRM solutions abound but only vertical-specific CRM delivers the industry-specific best practices, business model, and workflows that increase productivity, drive sales, and improve service. In this Vendor Landscape report, Kate Leggett of Forrester Research explores the growing demand for vertical CRM solutions.

Learn how vertical CRM solutions help firms:

• Leverage industry-specific best practices
• Focus technology management resources on innovation and differentiation
• Decrease time-to-value