AI, Machine Learning and Their Impact on CRM

This whitepaper focuses on NexJ’s approach to AI and machine learning and looks at how our CRM deploys this technology towards action and recommendation engines such as NexJ Nudge.

When it comes to Artificial Intelligence in financial services, there are all kinds of ways in which organizations deploy rules and algorithms. While a majority use it for customer engagement applications or in vertical-specific software, other use cases arise in the form of call center service and support, cybersecurity, supply chain management or asset performance management.


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