Wealth Management & Private Banking

Integration is the cornerstone of any successful CRM strategy. A changing competitive climate, in which customer loyalty is fleeting and advisors flock to organizations that promote business growth (client list in tow) has organizations competing for traditional market share, as well as the industry’s top tier talent. At the same time, organizations are mandated to comply with increasingly stringent administrative and reporting requirements, while advisors are eschewing cumbersome administrative tasks to focus on revenue generating activities.

In today’s competitive climate, progressive organizations are looking for ways to effectively leverage CRM to deliver intelligent service driven by client needs, motivators and interests. Leading the charge is next generation CRM, where vertical-specific industry best practices and a modern, service-oriented architecture enable organizations to capitalize on their existing data and applications to deliver timely information and actionable insights directly to the advisor’s fingertips.

Next generation CRM provides organizations with a cost-effective and efficient method of leveraging enterprise customer data stored in legacy and back-office systems. It combines customer profile, interaction and transaction information with relevant third-party information such as market data and news, to present advisors with a comprehensive view of the customer in a unified, integrated application. This allows advisors to become net receivers of all enterprise knowledge of the customer, empowering them to maximize productivity, deepen client relationships, and grow revenues through intelligent proactive interactions.

This white paper discusses how next generation CRM enables financial services organizations to:

  • Integrate disparate data and systems with CRM solutions
  • Deliver integrated information seamlessly to the end user
  • Scale in accordance with evolving business needs
  • Provide a customized user interface that addresses the organization’s and the advisor’s unique needs
  • Add readily accessible, net new value to increase end user adoption