As insurers’ media spend continues to increase, competition for market share is dependent on a carriers’ ability to differentiate on customer experience. More and more insurers are tailoring the customer experience and transforming their relationships to one that personalizes the experience for the individual or household and helps to avoid the loss in the first place.
Successful insurers are using techniques ranging from analytics to better understand customer behaviors, to leveraging the Internet of Things to inform and protect customers while also helping to minimize risk. Techniques that increase loyalty can be as simple as defining and tailoring products to an entire household instead of treating each member as individual customers.
Join Adam Edmonds, Vice President of Products from NexJ Systems, in partnership with SIR, the Society for Insurance Research, to learn 10 strategies successful insurers are using to foster customer loyalty.