Whether your business is B2B or B2C, you simply cannot afford to be without a social presence. Today’s digital consumers have new buying patterns and are in control every step of the journey. A company’s online presence, the frequency and types of information it shares, news about the company, customer feedback and ratings, social commentary – all these and more factor into the buying decision. According to Forbes.com, 70 to 90% of the buyer’s journey is complete prior to engaging a vendor.