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Insurance | Capital Markets | Corporate & Commercial Banking | Wealth Management & Private Banking
The tremendous growth in the volume and variety of data that is made available to financial services firms on a daily basis is both a blessing and a curse. The wealth of data promises the ability to understand customers better than ever before and to use that knowledge to improve service, fill gaps with appropriate products and apps, and drive revenues. Unfortunately, the inconsistent, siloed, unstructured and ever- changing nature of most of this data makes it virtually impossible to achieve these goals.
Analytics-based decisions are only as reliable and useful as the data that goes into them. But data acquisition processes exist in siloes across projects, and do not pull their data or define parameters the same way.