Securities Technology Monitor – Morgan Stanley Smith Barney Regards Tweets as ‘Static Content’

While Morgan Stanley Smith Barney and other securities brokerages sort out their social media options, the prospecting aspect can get a boost by integrating details about customers held in their customer relationship management systems, said Jason McDermott, vice president of financial services for a supplier of such technology, NexJ Systems. This could, in theory, help target even pre-approved tweets to their particular interests, from sports to college planning.

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