Cloud-based software provider NexJ Systems provides software for the insurance, financial services and health care industries that allows companies to combine information from multiple systems to create a singular, comprehensive view of the customer. “Knowing your customers is the key to being able to influence a customer and maximize the value of the customer relationship,” says William M. Tatham, CEO of NexJ systems. “Your needs for insurance as a customer will vary as life events occur. So the better you know your customer, the better position you are in to be able to offer them the right product at the right time through the right channel.”

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