BtoB – For Morgan Stanley, tweets are preapproved ‘static’ content

Social media can be among the most direct of channels to engage with prospects and customers with content, offers and observations on multiple levels. But within the financial services industry—including asset management companies, banks, brokerages and insurance companies—heavy regulation and a general conservatism have been deterrents to exploring the Wild West of social.

Social communicating in real time by a product specialist or deal team at an investment bank can also be viewed as more secure than email, said Jason McDermott, VP- financial services with NexJ Systems, a CRM software provider for the financial services sector.

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