Vertical market focus increases the value of CRM
Toronto, ON (June 21, 2017) — NexJ Systems Inc. (TSX: NXJ), a provider of enterprise customer management solutions to the financial services industry, has received top honours for functionality and technology in Aité Group’s report, Next-Era Wealth Management CRM: Technologies to Acquire and Engage. Click here to download the report.
The report, which discusses emerging market trends, pain points and investment drivers for financial institutions, and provides a vendor evaluation for firms considering CRM, notes that CRM objectives have expanded. In its review of the market, Aité Group found, in addition to traditional uses of CRM, firms expect CRM to improve employee, team, and advisor productivity; deepen client relationships, provide book-building and supervisory functions, and deliver a better user experience that engages clients anywhere.
NexJ CRM scored top marks in the vendor evaluation for both vertical-specific functionality and technology. The functionality category compared the types of functionality and channels supported, the depth of functionality supported, and the ease of use. Technology examined integration capabilities, configuration and customization, and deployment options.
“The wealth management industry continues to evolve as integration of key systems and data sources makes it easier for advisors and relationship managers to deliver personalized service in every customer interaction,” notes the author, Isabella Fonseca. The report discusses trends in CRM emerging from deeper sets of customer information, regulatory requirements, integration capabilities, deployment options, workflow automation, the desire for ease of use, additional channels for CRM adoption, collaboration requirements, and the need for customization.
Many of these trends tie into the increase Aité Group sees in companies replacing existing CRM, evaluating new systems, or expanding their system’s functional capabilities. “Integration has become a key differentiator and requirement for firms,” notes the report, which indicates that this includes integration of both systems and data. In addition, Aité Group found that firms are looking for more automation and workflow capabilities, a simpler UI, and ease of use to drive user adoption.
Aité Group ranked NexJ high for its ability to deliver “a unified view of all enterprise knowledge about a contact” and deliver it with key CRM functionality in multiple channels, including online and mobile devices. NexJ’s domain expertise in financial services and strong client base were presented as key strengths.
“NexJ is pleased to have been recognized as a top provider of CRM for wealth management,” says Paul DeVriendt, Senior Vice President of Products at NexJ Systems. “Financial services firms have very unique needs that ‘one size fits all’ CRM can’t fill. NexJ provides robust CRM functionality for financial services, and layers on sub-vertical capabilities designed for wealth management and private banking, corporate and commercial banking, capital markets, and insurance. This is key because the daily functions of a corporate banker, for example, are much different than those of a financial advisor. This domain specificity has made NexJ the choice of the world’s top wealth management firms.”
A copy of the Aité Group report is available for download here.
About NexJ Systems Inc.
NexJ provides enterprise customer management solutions to the financial services and insurance industries. Our solutions include industry-specific customer relationship management (CRM) for multi-channel engagement and collaboration; customer process management for client onboarding and KYC; and customer data management to deliver a holistic view of customers across line of business and regional data silos. Our solutions integrate information from multiple systems into a unified view to help firms better understand and share information about their customers to increase loyalty, drive cross-sell and improve the customer experience.
Based in Toronto, NexJ has clients throughout North America, Asia Pacific and in Europe. For more information about NexJ visit www.nexj.com, e-mail firstname.lastname@example.org, or call 416-222-5611. Join us on LinkedIn, follow us on Twitter, subscribe to our YouTube channel, like us on Facebook or hang out with us on Google+.
NexJ Forward-looking Statement
Certain statements in this press release may contain words considered forward-looking statements or information under applicable securities laws. These statements are based on NexJ’s current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which the company operates. These statements are subject to important assumptions, risks and uncertainties that are difficult to predict, and the actual outcome may be materially different. NexJ’s assumptions, although considered reasonable by the company at the date of this press release, may prove to be inaccurate and consequently its actual results could differ materially from the expectations set out herein. For additional information with respect to risks and other factors which could occur, see NexJ’s securities filings with the OSC and other securities regulators. NexJ securities filings are available on www.sedar.com. Unless otherwise required by applicable securities laws, NexJ disclaims any intention or obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
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Senior Director, Corporate Communications
NexJ Systems Inc.