The New Business Of Data.
A rolling tide of digital innovation, including AI, IoT and other emerging technologies, promises to radically reinvent longstanding strategic and operational assumptions for many enterprises. Together, these new tools will animate the creation of a new entity — the insights-driven enterprise. Much is at stake: Forrester predicts that this new breed of insights-driven business will steal $1.8 billion in revenue from their competition by 2021.
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