Published | October 24, 2018


Vertical CRM: Because When Did One Size Ever Fit All?

Vertical CRM: Because When Did One Size Ever Fit All?

Vertical CRM supports the customer relationship management needs of a single industry, vertical, job requirements and more.

Our CRM capabilities and features are targeted towards a specific set of users, job requirements, or departments within an organization.

How does NexJ do it?

For more than 25 years, NexJ’s management team has been delivering customer relationship management software specifically for financial services, allowing us to develop significant domain expertise. Because the financial services industry has unique and specific requirements, NexJ offers best-of-breed features for the sub-verticals within the financial services industry.

 

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Heather Lekx

Author: Heather Lekx

Product Marketing Copywriter

As a product marketing copywriter for NexJ Systems, Heather plays a front line role in sharing NexJ’s deep domain expertise in enterprise customer management, the customer experience, and the financial services industry.

Heather has gained a unique perspective into NexJ’s products and industries from working in both the documentation and marketing departments. Most recently, as lead RFP response manager, Heather has developed a deep understanding of the business requirements of leading financial services firms. She continues to expand her knowledge through interviews with key subject matter experts at NexJ and looks forward to sharing her insights with readers of her blog.

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