Last time we introduced enabling and measuring customer loyalty as an example of the need to acquire data from many organizational silos.  This time we discuss approaches to solving this problem.  Traditionally, IT would invest in the creation or modification of a data warehouse, a large data asset designed specifically to record and query historical events as they occur in the organization’s system.  Some organizations have also tried to use messaging tools, ideally suited for systems integration.

Neither approach is particularly agile and each typically draws extensively on scarce resources, needs manual labor, and is delivered in prolonged and costly timeframes.  Both solutions also require a testing and validation effort, meaning that results often cannot be reviewed or revised in a collaborative manner.  The agreement that a common view of the customer and associated data suddenly seems to create a tremendous amount of work.

But what if that was not the case?  What if we could leave the data where it was, combine it in a usable form that meets our immediate needs, and reuse that work to satisfy many different consumers?  This is the CDM operating model.  NexJ CDM was designed specifically to do this by using a semantic model that describes needed elements from a business usage and business results perspective.

CDM Customer Data Management

Tool-provisioned data automation services native to NexJ CDM replace the traditional manual labor required for data integration efforts. Further automation creates snapshots of data changes when they occur in the source system, further reducing labor dependencies and increasing responsiveness.

Views are the user conduit to access, integrate, and analyze integrated attributes.  NexJ CDM automates the assembly, maintenance and updates to views without time-consuming migration efforts.

Further gains in operational efficiencies and organizational responsiveness are achieved when semantic model results are shared between operational, analytic, and compliance initiatives without retooling, replacement, or re-staffing.

NexJ CDM facilitates complex integration efforts by leveraging corporate assets.  Leveraging corporate assets drives adoption, reduces change management efforts and reduces ownership costs.  Data Automation features of NexJ CDM future-proofs data investments by mitigating re-work while providing compelling reduction in ownership costs.

Join us next time for Part III: Recognizing Value Immediately when we discuss various techniques to demonstrate progress and avoid the big wait.