Customer expectations are changing more rapidly than insurers can adapt their existing systems. In a business environment where insurers are struggling to maintain market share, it’s imperative that they deliver a compelling customer experience, but earlier-generation CRM systems have fallen short of expectations. An integrated approach to CRM can provide organizations with a cost-effective and efficient method of leveraging enterprise customer data stored in legacy and back-office systems. Combining customer profile, interaction and policy information presents agents with a comprehensive view of the customer. This allows agents to work more effectively, deepen customer relationships, and ultimately grow revenues.
In this one-hour webcast…you will learn how to:
- Develop a comprehensive and complete view of the customer across all channels
- Migrate from policy-centric systems to customer-centric business processes
- Deliver a customer-centric view across lines of business for a consistent customer experience
- Create an integrated desktop with actionable information and processes available to guide producers and assistants to be more productive
- Drive positive customer experience, service excellence and up-sell/cross-sell
Speakers:
- Rob Tyrie
- Anthony O’Donnell (I&T)
- Clark Troy (Aite)
To access the Customer First: Deepen Relationships and Grow Revenue with Integrated CRM webinar please complete the form below.