Today’s insurers face heated competition for auto, home and life customers, leading to enormous investments in customer attraction and retention strategies. In fact, US insurers spent an estimated $5.2 billion on advertising to win customers in just 2011 alone.
But just how long do those customers stick around after the pricey marketing campaigns hook them – and more importantly, what makes them defect? In this free one-hour Webcast, hosted by Insurance & Technology, Forrester Research and NexJ Systems take on the insurance industry’s enormous customer churn problem and explore the new innovations in relationship management that can impact insurers’ bottom lines.
Watch this webinar to learn about:
- The factors behind the insurance industry’s chronic customer churn issues.
- Which customers are most at risk for carrier switching and when this is likely to occur.
- The role of customer insight in addressing customer defections.
- How making customer data instantly available with an Integrated Agent Desktop improves customer relationships.
Speakers
- Peggy Bresnick Kendler, Contributing Editor, Insurance & Technology
- Ellen Carney, Senior Analyst, Forrester Research
- Rob Tyrie, Vice President of Insurance Solutions, NexJ Systems
To access the “Customer Churn: Implementing Better Retention Strategies for Big Revenue Impact” webinar please complete the form below.